MTN Zambia
MTN is a leading operator in the Zambia Mobile Communications market. MTN has over the years embarked on several marketing campaigns and our solution currently supports these initiatives.
Before
- Many Departmental data silos from where the reports were drawn from
- Time to market was often too long as huge
- Efforts were concentrated on agreeing on the
- Right data elements to use for product developments and campaigns
What we did
- Reporting Alignment has brought 99% performance in meeting reporting deadline
- Net Market Share Growth
- Net churn reduction signalling increased customer loyalty
- Subscriber base increase
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